Why analysis comes before the idea
Concept design starts when financial, legal, and spatial constraints are clear enough for ideas to matter.
Ideas come after constraints, not before.
Many clients arrive with a vision. That is a good start, but vision without constraints is a sketch without paper.
Our sequence is not aesthetic dogma. It is how the job runs: financial and legal assessment, spatial plot analysis, then concept work inside a frame already written down.
Plot analysis at Tenet covers more than "can we build". It covers cadastral and built status, access, service connections, typical local procedures, and risks that move budget and timing.
When concept work starts before that, the project often has to step back. Cost rises. Trust drops. When it starts after, every sketch has a reference point. You know what is fixed and what is still open.
We publish how we work so you see the order of decisions before you sign. Not to sell analysis in every article. Assumptions and boundaries stay on paper.
Behind the practice means showing that order. Not a staged story of the studio.
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